Post by account_disabled on Feb 24, 2024 1:26:27 GMT -5
SEO promotion of a medical website after the Google Medic Update is a challenge for a team of specialists. Case of the clinic of plastic surgery and laser cosmetologyLaserOne — an example of a strategically correct start with SEO promotion of medical services and project management. You will be convinced of this when you see the results at the end. Content: Strategic goals of the site with SEO Roadmap for promoting the clinic in Google Internal optimization Step 1. "Garbage" pages Step 2. Secure https protocol Step 4. Download speed Step 5. Technical optimization Where is medical traffic hidden? Step 1. Pages of doctors Step 2. Different intent Step 3. Creating and developing a blog Content as a marketing tool on a medical site Step 1. Feedback Step 2. Photo and video content Step 3. "Question-answer" Step 4.
Content structuring Step 5. Update and increase content volume Work with E-A-T factors External resource optimization Step 1. Cleaning the referral profile Step 2. Link growth Step 3. Link-marketing (crowd-marketing) What did we get as a result? Conclusions Asia Phone Number List LaserOne clinic Read also : How to implement a high-quality SEO strategy after key updates to Google algorithms and a drop in traffic. Case anacosmo.ua Strategic goals of the site with SEO: Attract targeted traffic from organic search; Take and maintain leading positions in organic search among competitors in priority directions. Read also : How to prepare a realistic forecast for organic traffic? Roadmap for promoting the clinic in Google The work began with the definition of the SEO optimization strategy of the site.
The following components were identified: Analysis and elimination of technical problems of the site; Expansion of the site structure; Development of the information section "Useful articles"; Analysis of search results and collection of semantic core; Analysis of the content of target pages and their adjustment taking into account key requests; Creation and content filling of new service pages for key requests; Drawing up a plan for external optimization of the resource and its implementation; Evaluation of the results of SEO promotion. Weaknesses of the project are uninformative landing pages, the presence of many junk pages in the index and duplicate pages, the absence of an additional source of traffic, as well as a poorly developed link profile. Analyzing competitors in terms of dynamics, we decided to emphasize the content component, as well as the ranking factors of YMYL sites - EAT.
Content structuring Step 5. Update and increase content volume Work with E-A-T factors External resource optimization Step 1. Cleaning the referral profile Step 2. Link growth Step 3. Link-marketing (crowd-marketing) What did we get as a result? Conclusions Asia Phone Number List LaserOne clinic Read also : How to implement a high-quality SEO strategy after key updates to Google algorithms and a drop in traffic. Case anacosmo.ua Strategic goals of the site with SEO: Attract targeted traffic from organic search; Take and maintain leading positions in organic search among competitors in priority directions. Read also : How to prepare a realistic forecast for organic traffic? Roadmap for promoting the clinic in Google The work began with the definition of the SEO optimization strategy of the site.
The following components were identified: Analysis and elimination of technical problems of the site; Expansion of the site structure; Development of the information section "Useful articles"; Analysis of search results and collection of semantic core; Analysis of the content of target pages and their adjustment taking into account key requests; Creation and content filling of new service pages for key requests; Drawing up a plan for external optimization of the resource and its implementation; Evaluation of the results of SEO promotion. Weaknesses of the project are uninformative landing pages, the presence of many junk pages in the index and duplicate pages, the absence of an additional source of traffic, as well as a poorly developed link profile. Analyzing competitors in terms of dynamics, we decided to emphasize the content component, as well as the ranking factors of YMYL sites - EAT.