|
Post by account_disabled on Feb 19, 2024 0:05:12 GMT -5
This is one of the absolute biggest gaps between the two worlds of retail. Your visitors really need to trust you, and the value of your product, before they’ll even consider spending a dime on you. This is made up of 2 key elements: Reducing Anxiety: Symbols play a big part here, things like “VeriSign Secured,” or other security seals and lock pad icons. Things like free trials also leave people feeling anxious about what might be hiding in the fine print (like auto-enrollment), so it’s . Credibility and Trust: Badges from authoritative Buy TG Database sources, including “featured in…” badges, play a huge part here, as do testimonials, or endorsements. The best possible testimonials come from an unfiltered user review section, much like Amazon’s review system, and these can be made even more useful if you respond directly and helpfully to any negative comments. 6. Interactivity Online stores are both more and less interactive than physical stores. When you physically drive to a store, you can directly ask questions and get help without an awkward interface. At the same time, the store can’t physically change shape or teleport you exactly where you need to be based on your needs, while an online store can. There are several ways you can enhance interactivity: A personalized interface that responds to the consumers’ needs, preferences, and previous buying decisions. (Alternatively, segmented subscription lists.) Chat sessions (help desks) Interaction in the comments section User communities, like forums, that allow consumers to interact with one another in the context of your brand Put it All Together Okay, this is a lot of information, and it’s easy to get lost in it.
|
|