Post by account_disabled on Jan 24, 2024 5:20:48 GMT -5
Ringostat made a bomb sticker pack with a charming crocodile. Kroko has known both the joys and pains of Internet marketers, so it will come in handy in any unclear situation. Add it to Telegram and send it to your colleagues. Yesterday the set went freely floating through chats, and today our expert will share hacks that she learned during the development process. We'll tell you how to find a concept, where to get ideas for individual stickers, how to work with a designer, and what technical limitations need to be taken into account. Why do you need a sticker pack? The key point in development is to understand why a sticker pack is needed. Without this, you won’t be able to find worthwhile ideas, write the correct technical specifications for the designer, or make beautiful stickers.
For us, the main Fax Lists reason was the opening of the chat for partners. We wanted to make business communication more relaxed and, to some extent, gamify it. In addition, the elements of the pack can be further used to create stickers, T-shirts and other image items . “A sticker pack is an element of branding; you can unobtrusively embed the necessary messages into it and present the brand’s values.” Valeria Shagaka marketer Ringostat Search concept One of the first difficulties we encountered was the stupor of a blank page. Ringostat never had a character that could be used in the design. At first, it was completely unclear where to start developing the pack and how to achieve the desired result.
At first it seemed that all the great ideas had already been taken, all the cute animals had been sorted out and there were already other people’s stickers for all the caustic phrases. But, as they say, any new idea is a vinaigrette of other, embodied, ideas. So I began to study the problem." Valeria Shagaka marketer Ringostat Like other non-standard tasks, she began this work with research: she read tons of articles about creating stickers, looked through dozens of sticker packs and hundreds of messages in flood chats. It was necessary to find an unoccupied niche that would also be associated with the logo and the company.
For us, the main Fax Lists reason was the opening of the chat for partners. We wanted to make business communication more relaxed and, to some extent, gamify it. In addition, the elements of the pack can be further used to create stickers, T-shirts and other image items . “A sticker pack is an element of branding; you can unobtrusively embed the necessary messages into it and present the brand’s values.” Valeria Shagaka marketer Ringostat Search concept One of the first difficulties we encountered was the stupor of a blank page. Ringostat never had a character that could be used in the design. At first, it was completely unclear where to start developing the pack and how to achieve the desired result.
At first it seemed that all the great ideas had already been taken, all the cute animals had been sorted out and there were already other people’s stickers for all the caustic phrases. But, as they say, any new idea is a vinaigrette of other, embodied, ideas. So I began to study the problem." Valeria Shagaka marketer Ringostat Like other non-standard tasks, she began this work with research: she read tons of articles about creating stickers, looked through dozens of sticker packs and hundreds of messages in flood chats. It was necessary to find an unoccupied niche that would also be associated with the logo and the company.