Post by account_disabled on Dec 27, 2023 1:24:22 GMT -5
This is the concept behind this marketing expression. In reality, the elevator pitch is generally used in the working world to convince a potential employer to hire a candidate. The elevator pitch is said to come from the world of Hollywood, when a screenwriter convinced a producer to listen to his idea for a film during an elevator ride. But this is only one of the various stories circulating on the subject. The idea, both in the publishing field and in the work field in general, is certainly not to be thrown away, on the contrary: would we be able to sell our book to a publisher or a literary agency with a very short speech of 30 seconds or more? What is an “elevator pitch.
It's a short presentation: if we have to look for work, then it will be a presentation of ourselves; in publishing, however, it is the presentation of the book that we have written and that we want to Special Data propose to a publishing house or a literary agent. There are various definitions on the elevator pitch , especially on its length: there are those who want it to be 20-30 seconds or 60, but also 118 (and this applies if we have to use it verbally), those who instead set a length of 50 words and some of 75. It is certainly brevity that unites all the various definitions. Experts who explain how to speak in public say that in order not to bore listeners we must speak 130-140 words per minute. By exceeding that limit, the audience would lose concentration.
And speaking too slowly would be as effective as a sleeping pill. If our elevator pitch must last around 30 seconds, its length is 65-70 words. Difference between elevator pitch, logline and tagline In the past I've talked about the logline , which is also short. The two presentations seem similar, but in reality they have different functions, indeed they are aimed at a different audience: An elevator pitch is a sales tool : it must convince a publisher to publish our book or a literary agent to represent it. A logline is a marketing tool : it must convince readers to buy our book. A tagline is another marketing tool : a slogan, which we can find in an editorial blurb or even on the cover, which must intrigue readers.
It's a short presentation: if we have to look for work, then it will be a presentation of ourselves; in publishing, however, it is the presentation of the book that we have written and that we want to Special Data propose to a publishing house or a literary agent. There are various definitions on the elevator pitch , especially on its length: there are those who want it to be 20-30 seconds or 60, but also 118 (and this applies if we have to use it verbally), those who instead set a length of 50 words and some of 75. It is certainly brevity that unites all the various definitions. Experts who explain how to speak in public say that in order not to bore listeners we must speak 130-140 words per minute. By exceeding that limit, the audience would lose concentration.
And speaking too slowly would be as effective as a sleeping pill. If our elevator pitch must last around 30 seconds, its length is 65-70 words. Difference between elevator pitch, logline and tagline In the past I've talked about the logline , which is also short. The two presentations seem similar, but in reality they have different functions, indeed they are aimed at a different audience: An elevator pitch is a sales tool : it must convince a publisher to publish our book or a literary agent to represent it. A logline is a marketing tool : it must convince readers to buy our book. A tagline is another marketing tool : a slogan, which we can find in an editorial blurb or even on the cover, which must intrigue readers.